Naturally, HEINEKEN Company already had an LMS before the arrival of FLOWSPARKS, also used by Alken-Maes. That’s why it sees FLOWSPARKS as a content authoring tool, which is of course perfectly integrated with their LMS.
Modular and blended learning
In an initial phase, needs and priorities for the Out of Home team were mapped out. What does the team need to tackle things more efficiently when the hospitality industry opens its doors again? What are the priorities in the first few months after reopening? And what will they be in the longer term?
Once that was clear, Alken-Maes was able to start developing a learning path for his salespeople within FLOWSPARKS. Combining modular learning paths in a blended learning environment, different learning forms such as Q&As with content specialists, game elements, videos, etc., and ensuring that all these elements mesh nicely with one another.
Subject matter expert
To build a learning path like this, you naturally need content, and that is found in the business itself. For that reason, 20 or so people were trained to become subject matter experts (SMEs) who have to understand the real sales needs.
The starting point for them is the question of what a salesperson has to know to do his or her job well and how they create content that allows sales to acquire this knowledge. This is extra work for them – among other things because the subject matter experts are responsible for the follow-up after the training sessions – but there is above all a great deal of satisfaction.
‘The SMEs usually see very quickly what they gain by sharing their knowledge. For example, they don’t get asked the same questions by their colleagues so often, they see that people no longer make the same mistakes… ultimately, this leads to satisfied customers,’ Jana Hindryckx says.