e-Learning for Retail

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    e learning retail

    What type of Retail organizations are looking for e-Learning solutions?

    Consider organizations in food and product retail. From supermarkets and digital products to paint or furniture. Retail organizations can focus on B2B, B2C or both.

    What is the target audience for learning within these Retail organizations?

    There are several target groups. One is employees with direct customer contact. They can be trained on topics such as products or procedures for cash registers. There is also the staff working in support services such as logistics, HR, IT, marketing, sales and product development. Here the focus is then on internal processes or procedures, for example.

    What are the challenges as well as solutions for an e-learning platform within Retail?

    Up-to-date knowledge and improve customer experience

    By boosting product knowledge, retail organizations want to improve the customer experience. Why do we carry product x and what are its benefits? Which products belong together and fit together? This also allows employees to get a better feel for the assortment and be aware of certain business strategies. With the right learning programs, everyone in an organization works toward the same goal.

    Directing procedures centrally

    Each department in a store has certain procedures to follow. For example, the bakery department involves different things from the butcher’s department. There are also procedures that must be followed company-wide. Consider the steps employees follow to close the store. To ensure that everyone receives and follows the same work instructions, e-Learning is an ideal way to direct information uniformly and centrally.

    Frontline teams performance boost

    Create custom learning paths with FLOWSPARKS to improve the performance of your frontline team. Make your own content in your own branding to start training them more efficiently. A good e-Learning platform will help boost your sales conversions together with your customer experience. This will increase your adoption and completion rate via faster knowledge transfer, more relevant content and motivated employees. Our Customer Success Coaches are here to support you in anyway you need.


    Who has completed what training and is therefore allowed to operate a certain type of cash register, for example? There are also mandatory training courses such as the Code of Conduct. These often must be demonstrably followed by all employees for an audit. With the right systems, you can keep good track of what training has been taken and completed by whom, and when it needs to be retaken. Therefore, an e-Learning platform tailored for the retail industry is of great importance.

    Changing product range

    In retail, there is a constant stream of new products or product development. It can be a challenge to make sure everyone is up to date on all the changes. Digital training courses are great solutions for this. These are dynamic and can be adapted and rolled out at any time.

    Time- and place-independent learning

    In retail, there are many different work schedules and shifts. It can be difficult to coordinate training accordingly. E-Learning is accessible via tablet, mobile device or laptop. This allows them to take training courses when and where it is convenient for them. Employees can also easily look up information while on the job.

    The future of e-Learning

    A company like Delhaize has 12,000 employees spread across Belgium and Luxembourg. It is difficult to reach all of them with classroom training, especially since the training has to be offered in multiple languages. In addition, the situation with COVID also called for a digital solution. With digital training, Delhaize reaches larger groups in a more efficient way.

    Now Delhaize uses a mix of digital and blended training. Digital resources are also used to prepare for physical training sessions.

    Wondering how they approach this? Read the customer case.

    FLOWSPARKS meets our organisation’s needs

    Maxeda has been working with FLOWSPARKS for a year now, and together with the FLOWSPARKS team it has developed a number of training courses, including for the employees in the stores. ‘In these training courses, we give our sales consultants information about our range: what it consists of, why we offer it, what extra products you need to get started with it, and so on. When we were developing our first e-Learning modules, the people of FLOWSPARKS were a great help. They think along with us constructively, are happy to help and react really quickly.’

    Read the customer case

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    e-Learning for the best customer experience

    XXL Sports & Outdoor is the leading Nordic sports retailer with more than 5 500 employees. To deliver “great expertise” is one of our customer promises. Digital training has become more and more important. To increase engagement, we decided to look for a new authoring tool and after some research we decided to go with FLOWSPARKS. We like FLOWSPARKS because of their didactical approach and engaging templates. FLOWSPARKS will help us to deliver engaging learning content.

    The benefits of FLOWSPARKS e-Learning suite for Retail organizations

    Develop your own e-Learning quickly and easily

    With FLOWSPARKS you can easily and quickly develop e-Learning yourself in more than 30 languages. The didactically based Learning Formats and templates allow retail employees to digitize their own knowledge. As a result, the lead time for developing new modules is much shorter, everything looks graphically perfect and the information is always accurate. So you achieve more in less time. Read here how you can save up to 90% of your time when creating e-Learning.

    More than transferring knowledge

    Learning is not just about transferring knowledge. For a change in practice, you will also need to train skills and attitudes. The FLOWSPARKS authoring tool offers a wide selection of exercises and templates, each with its own learning objective in mind. By using this diversity in your learning program, you ensure that you achieve the desired situation in practice. The digital courses can also be used to prepare for practical sessions.

    Make adjustments quickly

    Processes change due to new legislations, ranges and safety regulations. FLOWSPARKS makes it possible to make quick adjustments in online training. These adjustments are immediately live for all participants and employees. This way, the trainings are as dynamic as the organization.

    Prepare courses and make them available to the right target audience

    Create customized programs for individuals or certain job profiles. That way you keep control over who learns what. Giving modules deadlines and setting up your own blended learning programs gives you the flexibility you’re looking for.

    Reports for store managers

    Create customized programs for individuals or certain job profiles. By giving modules deadlines and setting up blended learning programs, you have the flexibility you are looking for. The reports in the LMS give you insight into individual and group results. Thus, the reports also provide insights for managers or, for example, your organization’s HR department.

    Visualizing procedures

    With FLOWSPARKS, there are many ways to make e-Learning interactive. Consider using photo media, video or even 360 degree photos or video. These media create dynamism and recognition among employees.