e-Learning for Retail

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e learning retail

What type of Retail organizations are looking for e-Learning solutions?

Think of organizations from food and product retail. From supermarkets and digital products to paint or furniture. Retail organizations can focus on B2B, B2C or both.

What is the target audience for learning within these Retail organizations?

There are several target groups. For example, there are the employees with direct customer contact. They can be trained on topics such as products or cash register procedures. There is also the staff working in support services such as logistics, HR, IT, marketing, sales and product development. Here the emphasis is on internal processes or procedures, for example.

What are the challenges and solutions for an e-learning platform within Retail?

Up-to-date knowledge and improve customer experience

By elevating product knowledge, retail organizations aim to improve the customer experience. Why do we have product x in our assortment and what are its benefits? Which products belong together and fit together? This also allows employees to get a better feel for the assortment and be aware of certain business strategies. With the right learning programs, everyone in an organization is working toward the same goal.

Centralize procedures

Each department in a store has certain procedures to follow. For example, the bakery department involves different things than the butcher department. There are also procedures that must be followed company-wide. Think about the steps employees follow to close the store. To ensure that everyone receives and follows the same work instructions, e-Learning is an ideal way to send information uniformly and centrally.

Planning

Store employees have little time off for training because of their schedules. It is a challenge to get multiple employees together for (classroom) training. With e-Learning, there is a great opportunity here to offer the same training at different times.

Follow up

Who has completed what training and is therefore allowed to operate a certain type of cash register, for example? In addition, there are mandatory training courses such as the Code of Conduct. These must often be demonstrably followed by all employees for an audit. With the right systems, you can keep good track of which trainings have been taken and completed by whom, and when they need to be taken again. Therefore, an e-Learning platform tailored for the retail industry is of great importance.

Changing product range

In retail, there is a constant stream of new products or product development. It can be a challenge to make sure everyone is up to date with all the changes. Digital training is a great solution for this. They are dynamic and can be adapted and rolled out at any time.

Time and place independent learning

In retail, there are many different work schedules and shifts. It can be difficult to coordinate training with these. E-Learning is accessible via tablet, mobile device or laptop. This way they can follow the training where and when it suits them. Employees can also easily look up information while on the job.

The future of e-Learning

A company like Delhaize has 12,000 employees spread across Belgium and Luxembourg. It is difficult to reach them all with classroom training, especially since the training has to be offered in multiple languages. In addition, the situation with COVID also called for a digital solution. With digital training, Delhaize reaches larger groups in a more efficient way.

Now Delhaize uses a mix of digital and blended training. The digital tools are also used to prepare for physical training sessions.

Curious how they approach this? Read the Delhaize customer case.

The advantages of FLOWSPARKS for Retail organizations

Develop e-Learning quickly and easily yourself

With FLOWSPARKS you can easily and quickly develop e-Learning in more than 30 languages. The didactic Learning Formats and templates make it possible for healthcare professionals to digitize their knowledge. This shortens the lead time for developing new modules, everything looks graphically perfect and the information is always accurate. So you achieve more in less time. See here how you can save up to 90% of your time when creating e-Learning.

More than knowledge transfer

Learning is not just about knowledge transfer. For a change in practice, you will also need to train skills and attitudes. The FLOWSPARKS authoring tool offers a wide choice of exercises and templates, each with a different learning goal in mind. By using this diversity in your learning program, you ensure that you achieve the desired situation in practice. Also, the digital training courses can be used to prepare for practical sessions

Making quick adjustments

Processes change due to new legislations, assortments and safety regulations. FLOWSPARKS makes it possible to quickly make adjustments in the online training courses. These adjustments are immediately live for all participants and employees. This way the trainings are as dynamic as the organization.

Prepare courses and make them available to the right target group

Create customized programs for individuals or certain job profiles. This way you keep control over who learns what. By giving modules deadlines and setting up your own blended learning programs, you have the flexibility you are looking for.

Reports for store managers

Create customized programs for individuals or certain job profiles. By giving modules deadlines and setting up blended learning programs, you have the flexibility you are looking for. The reports in the LMS give you insight into individual and group results. In this way the reports also provide insights for managers or for example the HR department of your organization.

Visualize procedures

With FLOWSPARKS there are many possibilities to make e-Learning interactive. Think of the use of photo material, video or even 360 degree photos or video. These media create dynamics and recognition among employees.

FLOWSPARKS helps us tell a strong story

Originally, this retail branch was primarily a supplier of POS hardware and related services. Now it has evolved into a service and solution provider. The customer expects to be able to shop 24/7. New consumer expectations, lead to new solutions and services. Stores must adapt to their customers’ customer journey.

For Toshiba Global Commerce Solutions, the above evolution meant a necessary switch from product selling to solution selling. The sales people have become consultants as it were and that requires knowledge, but also easily manageable information that our people can consult together with the customer just before or even during a customer visit.

Curious how they go about this? Read the Toshiba customer case.