Events & Field Marketing Lead
Events at FLOWSPARKS are equal parts creativity, spreadsheets and adrenaline. If you like all three, this one's for you.
We're looking for a resourceful Events & Field Marketing Lead to join our team in Ghent!
Your role
What you'll do
You'll run the whole show: our own events, plus the conferences and trade shows we sponsor and exhibit at. The calendar is set, it's on you to make each one land, from planning and negotiating with suppliers to onsite execution, always thinking about how it feeds our pipeline. This is one of our key growth channels, across Belgium, the Netherlands, the Nordics and the US, and it's on you to make it count.
What you'll own
- Our own events: end-to-end, from logistics, suppliers and negotiations to onsite execution and attendee experience.
- Sponsored conferences & tradeshows: booth, materials, registrations and team coordination.
- The judgment call: bring your input on how we show up at each event, and flag trade-offs clearly.
- External partners: coordinate partners and negotiate contracts, and manage great aftermovies, booth design and other event production.
- Budget: own it, track it, keep every event on plan.
- Promotion: run email and social campaigns around our events.
- Collaboration: work hand in hand with Sales, translate their priorities into events that matter, and keep Sales, Customer Success, Operations and Marketing aligned on deadlines and next steps.
- Reporting: track engagement, leads and how each event contributes to the pipeline, then flag what to keep, cut or improve.
What you bring
- 3+ years in field marketing or event management, with a track record of running events end-to-end and knowing what makes them worth the investment. You see how webinars, digital, partner marketing and content fit around them. Experience in SaaS is a plus.
- Organized and hands-on: you keep a packed calendar running smoothly and stay steady under pressure.
- Creative and data-driven: you brainstorm booth activations that make people stop and stay, then judge every event by what it actually delivers.
- Solid writing skills, comfortable with Excel and PowerPoint, and ideally Canva or InDesign. You use AI to work smarter.
- Autonomous and proactive: you manage your own workload, flag issues early and take ownership. Comfortable with international events and travel.
- High energy: you thrive in a fast-paced, collaborative environment and keep your pace without losing your cool.
Why FLOWSPARKS
What's in it for you
- A great environment: beautiful offices, regular team events, and a strong international team spirit.
- A team that celebrates wins: a collaborative marketing team that shows up for each other, not just for the good months, plus marketing-focused conferences you get to experience together as a team, like BAM.
- 26 days off: freely schedulable. You know best when you need a break.
- The tools to do the job: car, laptop, phone with subscription, everything you need to excel.
- Financial wellbeing: hospitalisation insurance, pension savings, and personal financial advice via Warren, for the long term.
- Room to grow: genuine investment in your development as a field marketer, with continuous learning built in, not bolted on.
- Real ownership: you run the show on the ground, organizing and negotiating, and seeing directly how your work feeds the pipeline.
- Team events worth showing up for, including events across Belgium, the Netherlands, the Nordics and the US.
Where will you work?
At FLOWSPARKS, we thrive on expertise, innovation, and collaboration. Our culture is built on knowledge-sharing and professional growth, giving you the freedom to bring ideas to life.
Our team is a balanced mix of seasoned experts and passionate young professionals, creating a dynamic workplace where experience meets fresh perspectives. We encourage bold thinking, continuous learning, and a drive to push boundaries in the world of digital learning.
Our home base is in Ghent, Antwerp, and Eindhoven, three buzzing cities where innovation meets creativity. Whether you prefer canals, cobblestones, or cutting-edge tech hubs, you'll always have an inspiring place to work!
What do we do
With our e-Learning platform, we help international clients create, translate, and deliver powerful digital learning xperiences, effortlessly. Powered by instructional design, we're setting a new industry standard.
We solve the toughest challenges in e-Learning creation and distribution, empowering companies to activate and grow internal knowledge with ease. Our client list includes industry leaders like Benefit Cosmetics, Bridgestone, and KPN.
If you've done the supporting. This is where you take the lead.
Apply now, or send it to someone who'd be perfect for it.
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Are you feeling the spark? Apply now!
Send your CV and motivation letter to jobs-be@flowsparks.com.