A Taste of Learning comes to Wintercircus in Ghent

Join us for an inspiring day and learn from those who’ve done it — get practical L&D advice and see real success stories.

Date
September 11, 2025
Time
11:30 AM - 17: 45 PM
Location
Wintercircus, Gent - Belgium

A Taste of Learning is back—this time in the heart of innovation: the Wintercircus in Ghent. Get ready for a day of hands-on insights, inspiring connections, and one very curious twist: The Key to Learning. Every seat hides a key. Only one unlocks our surprise vault.

What to expect:

⚡️ The Key to Learning: Will your key unlock the FLOWSPARKS vault? Only one fits—and the prize is worth the suspense.

⚡️ Real success stories: Hear from L&D pros who’ve tackled challenges just like yours—and won.

⚡️ A one-of-a-kind venue: Once home to acrobats and applause, today the Wintercircus is Ghent’s beating heart of tech innovation.

⚡️A taste of everything: We’re not just feeding your mind. Expect delicious free bites, flowing drinks, and a relaxed, energizing atmosphere.

Why you should attend:

This isn’t about tools or pitches—it’s about what works. You’ll leave with fresh ideas, new connections, and maybe the key to something unexpected.

What you’ll learn:

More details coming soon!

Explore our speaker sessions:

🎤 Learning as a Strategic Project: How we rolled out FLOWSPARKS across a network of brands
by Liesbet Janssen, group a

At group a, we didn’t view the introduction of FLOWSPARKS as just another tool implementation—it was a strategic initiative. Our goal was to integrate this new digital learning approach across our network of offices, with a strong focus on usability, scalability, and real impact.

In this session, I’ll show how we implemented FLOWSPARKS, how we got our colleagues on board, and created an efficient system for sharingcontent. We’ll also show how we’ve structured our reporting and follow-upprocesses—right up to engagement at the C-level.

Join me for a behind-the-scenes look at our journey—from the very first steps to the results we’re seeing today, a year and a half later.

🎤Oops, A.I. did it again
by Lode Schrijvers and Alain Molinard, BASF

Behind every strong e-Learning at BASF, there’s often… a touch of AI.

We’re excited to share our journey with you: from initial trials to full rollout.

A hands-on story of trial, error, and progress – with real impact.

🎤 Is AI truly faster and more efficient? Discover our findings
by Christophe Jacobs, Chief Customer Success Officer, FLOWSPARKS

Unpack the findings of our hands-on AI case study, where we pit expert-built e-Learning against AI-supported development. What’s faster, more cost-effective, and delivers the best learning experience? Expect clear data, practical takeaways, and insightful results.

Will you join us? Save your spot by completing the form below!

Meet Our Speakers

Thursday January 30, 2025
Ashley Wieferink, International Learning & Organizational Development Specialist at Bechtle

Lode Schrijvers

L&D specialist at BASF
L&D specialist at BASF
Date
Thursday January 30, 2025
Time
Location
De Montil – Affligem (Belgium)

Hi, I'm Lode Schrijvers, L&D Specialist at BASF. With nearly 10 years of experience in Learning & Development—in just about every role—I’m dedicated to developing soft skills within our organization. Together with my colleague Henk, I'm the go-to person for everything related to e-Learning.

Thursday January 30, 2025
Ashley Wieferink, International Learning & Organizational Development Specialist at Bechtle

Alain Molinard

L&D Manager at BASF
L&D Manager at BASF
Date
Thursday January 30, 2025
Time
Location
De Montil – Affligem (Belgium)

Hi, I'm Alain Molinard, L&D Manager at BASF. We turn business strategy into practical L&D initiatives that support our 3,500 colleagues with relevant training, didactic tools, and workplace learning concepts… And of course, e-Learning and AI are an essential part of that mix.

Thursday January 30, 2025
Ashley Wieferink, International Learning & Organizational Development Specialist at Bechtle

Liesbet Janssen

Human Engagement Manager at group a
Human Engagement Manager at group a
Date
Thursday January 30, 2025
Time
Location
De Montil – Affligem (Belgium)

Hey, I'm Liesbet Janssen, Human Engagement Manager at group a. Within our organization, I'm responsible for L&D and lead the development of our Academy. In this role, I design and coordinate learning journeys for both our employees and our franchise network.

Thursday January 30, 2025
Ashley Wieferink, International Learning & Organizational Development Specialist at Bechtle

Christophe Jacobs

CCSO at FLOWSPARKS
CCSO at FLOWSPARKS
Date
Thursday January 30, 2025
Time
Location
De Montil – Affligem (Belgium)

Christophe Jacobs, Chief Customer Success Officer at FLOWSPARKS, responsible for a group of success coaches that help implement FLOWSPARKS as an enterprise authoring tool in the learning ecosystems of organisations. Connoisseur of digital learning authoring tools and hands-on instructional designer who is passionate about finding the most suited solutions for digital learning needs.