There are already many possibilities and tools that can help you build e-Learning. Whether you choose a simple PowerPoint, or a comprehensive e-Learning tool and video, the basis of any training is the copy. That’s why we’re sharing…
5 tips to make your copy more powerful:
- Write actively
- Address the reader directly
- Stimulate curiosity with question phrases
- KISS: Keep It Short and Simple
- Make the page scannable
- Keep it short and to the point
- Focus on what’s important
- Review early and often
- Interactivity through questions and feedback
- Use real-world scenario’s, stories and examples
Tip 1: Write actively
Stay to the point in your texts and write actively. Try to avoid auxiliary verbs: be, have, become, can, will, try. They create passive sentences. This takes the momentum out of the text, making the message less clear.
“If you want to start a module, click on the start button below”.
This could be more active, such as:
“Click on the start button to start a module.”
Pro tip: Use a high-quality spelling checker, which also scans your text for passive sentence construction. This way, you can be sure that your texts are active and you have a double check on all spelling. Win-win.
Tip 2: Address the reader directly
Address the participant. It’s not about what you want to say, but what the reader wants to know. Address the participant with you or your, this way participants feel addressed and you stimulate involvement.
“At FLOWSPARKS, we think it is important that the experts themselves can build a didactically sound module”.
This is mainly focused on what we want to say. It is better to focus the text on the participant:
“As an expert, you probably have a lot of knowledge that you want to convey in an impactful way. That is possible with the didactically supported templates from FLOWSPARKS”
Tip 3: Trigger curiosity with question phrases
Did you know questioning sentences attract the reader’s attention? A question activates the brain and makes the reader curious, the ideal way to encourage them to read on! Do you have an if-then sentence? Then you can “break” it with a question.
“If you have any questions about the e-learning, then please feel free to contact …”.
“Do you have any questions about the e-learning? Feel free to contact …”.
Tip 4: KISS: Keep It Short and Simple
Readers will find a text easy and enjoyable to read if the average sentence length is around 15 words. Sentences that are too long quickly become unclear and lose the readers’ attention.
However, this is not a golden rule. A text with only sentences of about 15 words quickly becomes monotonous in terms of rhythm.
Therefore, vary the length of sentences. The text comes more to life if you switch between long and short sentences. How? By using a full stop more often. Or change the information into a question to attract attention. You can also alternate by using lists.