5 essential writing tips for powerful e‑Learning


Return to overview
  • Reading time: 3 minutes

Written by Indyra Olivier

Customer Success Coach

More and more companies and organizations discovered the convenience of e-Learning and are making abundant use of it. It is an easy way to offer training independent of time and place. Digital training also ensures that talents within the organization can develop further and it stimulates loyalty.

There are already many possibilities and tools that can help you build e-Learning. Whether you choose a simple PowerPoint, or a comprehensive e-Learning tool and video, the basis of any training is the copy. That’s why we’re sharing…

5 tips to make your copy more powerful:

  1. Write actively
  2. Address the reader directly
  3. Stimulate curiosity with question phrases
  4. KISS: Keep It Short and Simple
  5. Make the page scannable

Tip 1: Write actively

Stay to the point in your texts and write actively. Try to avoid auxiliary verbs: be, have, become, can, will, try. They create passive sentences. This takes the momentum out of the text, making the message less clear.

For example:
“If you want to start a module, click on the start button below”.  

This could be more active, such as:
“Click on the start button to start a module.”    

Pro tip: Use a high-quality spelling checker, which also scans your text for passive sentence construction. This way, you can be sure that your texts are active and you have a double check on all spelling. Win-win.

Tip 2: Address the reader directly

Address the participant. It’s not about what you want to say, but what the reader wants to know. Address the participant with you or your, this way participants feel addressed and you stimulate involvement.

For example:
“At FLOWSPARKS, we think it is important that the experts themselves can build a didactically sound module”. 

This is mainly focused on what we want to say. It is better to focus the text on the participant:
“As an expert, you probably have a lot of knowledge that you want to convey in an impactful way. That is possible with the didactically supported templates from FLOWSPARKS”

Tip 3: Trigger curiosity with question phrases

Did you know questioning sentences attract the reader’s attention? A question activates the brain and makes the reader curious, the ideal way to encourage them to read on! Do you have an if-then sentence? Then you can “break” it with a question.

For example:
“If you have any questions about the e-learning, then please feel free to contact …”.   

Convert to:
“Do you have any questions about the e-learning? Feel free to contact …”.  

Tip 4: KISS: Keep It Short and Simple

Readers will find a text easy and enjoyable to read if the average sentence length is around 15 words. Sentences that are too long quickly become unclear and lose the readers’ attention.

However, this is not a golden rule. A text with only sentences of about 15 words quickly becomes monotonous in terms of rhythm.

Therefore, vary the length of sentences. The text comes more to life if you switch between long and short sentences. How? By using a full stop more often. Or change the information into a question to attract attention. You can also alternate by using lists.

Tip 5: Make the page scannable

Readers want to see what information they are getting at a glance. This creates a certain expectation. The overview determines whether the reader continues reading, screens the page globally, or clicks straight through. How can you make a page scannable?

Limit to one subject per page

Cover one subject per page and separate side issues from main issues. Don’t get lost in details, but focus on the message.

Work with headings

Headings help the learner see at a glance what the text is about. Short, concise headings are most effective.

Use enough blank spaces.

Many long It is difficult to get through, which makes the participant drop out more quickly. White lines in the text provide breathing space. It gives our brains a break during reading.


5 schrijftips voor krachtigere e-Learning

Pro tip: Depending on the format, this may or may not be possible. It is always a good idea to give the participants an overview of what they can expect.
Do you have several themes to tackle? Then split everything up and choose manageable pieces of content. That way, the concentration remains higher and you have a greater chance of a positive learning outcome.

Do you want to create powerful e-Learning?

Are you looking for a user-friendly e-learning software platform? With the FLOWSPARKS authoring tool, you get access to more than 30 e-Learning templates. Based on your learning goals, we offer a suitable template. Moreover, every customer benefits from a personal Customer Success Coach who supports you in setting up and developing a fully-fledged digital learning trajectory.

Want to know more? Get in touch.