Herregodts was convinced that the company had to cannibalise its traditional turnover by automating the development of digital training courses. He still thinks the same in this regard. “In 2008, you still had daily rates of 1,500 euros,” Herregodts says.
“In 2017, we lost a European tender with a daily price of 480 euros because a Romanian company offered 250 euros. And this while wage costs continue to rise. Our traditional activities were a declining business. That’s why, after the launch in 2017, we very soon started working on our own software with built-in didactic support, so that customers can make online training courses themselves. The company name changed to FLOWSPARKS.”
FLOWSPARKS now has customers in the widest variety of sectors, ranging from the chemical company BASF and the ICT services provider Atos to Dutch hospitals that use the software to train corona volunteers. It also recently hired a chief marketing officer with extensive experience at young technology companies.
“FLOWSPARKS is now a technology company with a software-as-a-service model (online software with a subscription formula, ed). So we have to go to the market in a different way. Worldwide, most e-learning companies stick to the classic model. We have an advantage because our solution allows for much more flexibility.
In each of the past three years, we have grown with our software by over 50%, based purely on word of mouth. We have strengthened our marketing and commercial department so that we can continue to grow. We now have 56 employees in Belgium and the Netherlands.”